Paid search, also known as Pay-per-click (PPC), is a great way of immediately driving relevant and interested traffic to site. As you only pay for the click on your ad it’s also very cost effective, however it needs to be done right.
Positioning ads at the top of the search engine results page (SERP) on the correct devices. The majority of our work is with Google, Yahoo! & Bing (no surprises there).
The ads on Google that display products and prices are also paid for on a cost per click basis, setting these up correctly requires an extra element of working with or creating a product feed.
Those ads that seem to follow you around the internet after you’ve visited a site? They’re also paid search ads and if done right can be very powerful and if done wrong can be spammy.
As technology changes so does the way people search, here at Wordpump we are passionate about keeping our clients of advances in the paid search arena.
The team at Wordpump have over 10 years’ experience in paid search marketing and have worked with some of the biggest online retailers in the UK delivering highly effective and award winning campaigns.
Whether you are looking to establish a new route to market or are looking for additional opportunities with your existing activities Wordpump can help – get in touch today.